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We are, by the grace of Allah, the pioneers in the food industry with the authentic taste stemming from our environment and inspired by our history, heritage and civilization. We are proud of our global launch from well-established bases in the Kingdom of Saudi Arabia.
We went through experiences with openness to the world, learning from and adding to it, seeking excellence, preserving originality and charming taste, and applying the highest international quality standards, as we obtained a quality certificate ISO 9001 certificate of high quality, in addition to HACCP, the certificate for the systematic management of food safety. Both certificates reflect our hard work and commitment to ensuring the superior quality of our products.
We implemented a strategy of marketing and distribution on a large scale locally, regionally and internationally to bring our products to the world, and this strategy has had the benefit of increasing sales and profits.
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